What is Pay Per Click (PPC)?

Monday, July 6th, 2009 at 11:36 AM

Pay Per Click is a popular advertising technique on the Internet, it is known as PPC in short. It is widely used on websites, advertising networks, and especially on search engines, PPC advertising are links to advertiser’s website in the form of text ads. Usually PPC advertisements are placed close to search results, where an advertiser pays a particular amount to search engine whenever a visitor clicks on the text links or banners and land on the advertiser’s web page. The below pictures show you where does these PPC ads appears on search engine, I will use google search engine as an example on keyword ‘Internet Marketing’: –

PPC advertising is all about bidding for the top position on search engine results and listings. Advertisers do this by bidding on keywords or phrases that are relevant to their products or services. The higher the bid, the higher ads are positioned on the search results, and the outcome is more people will click on the ads are go to their websites. Advertisers would then pay the bidding price every time a visitor clicks on their ads.

In short, PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Create a keyword list.

3. Setting up an account with a PPC search engine. (can be google, yahoo or others)

4. Bidding on the ad placement, inclusing keywords or phrases.

5. Writing out an ad copy.

6. Setting up the website for your ads.

7. Placing the advertisement in the search engine.

Stay tune for my next post on Benefits of using Pay Per Click!

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