Pros and Cons of Using Pay Per Click Advertising

Saturday, July 11th, 2009 at 9:19 PM

Nowadays, due to the population usage of internet, there are a lot of tools and software that are available to boost up the number of visitors to your web page. One tool is called Pay Per Click Advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Hereby, I would like to discuss some of the pros and cons of using Pay Per Click advertising: -

The Pros

You need not be a genius in computer and technology to be able to run this ad campaign.
Immediate results are seen after a few days. (Can be as short as 10 minutes if you know how to do it right)
No need to make a website conform to the SEO rules.
Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
You can make use of any search engine available, for example Google, Yahoo, MSN, etc.
You can type in any keywords and/or phrases you like.

The Cons

Fixed payments every month to the search engine you choose.
Pay for each click received by clicking your ads and land to your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
Inability to pay for the fees next month would mean removal of your ads from the search engine.
This advertising can only be used temporarily because it is difficult to handle in the long run.
Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

Stay tune for my next post on “How exactly PPC Advertising Can Increase Traffic, Leads and Sales?”

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