5 Common Mistakes of Website Design
Huge Mistake #1: Creating a Website with Flash — Did you recognize in a very recent study, top net marketers discovered that having a web site created with Flash, truly decreased the response from prospects and customers by as abundant as 370 %?
Here’s why: Your prospects and customers are possibly visiting your web site using all sorts of different computers, connection speeds and internet configuration settings…
What might look great to one visitor could not even seem for another! You may terribly simply have shelled out tons or perhaps thousands of bucks to possess a web site created using the Flash technology, solely to find out that some of your guests can never see it! (Not to say the loading times will cause your visitor to shut your web site, never to come back again.)
Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Smart, honest and hardworking businessmen and girls get online to sell their product or services, and have a web site created for them that contains a link to only regarding everything they provide on one page. Their thinking goes along the lines of, “…well, I don’t need to leave anyone out. If they are available to my website, I need to form certain I’ve got what they’re looking for…” — This approach of thinking could not be more from the truth.
Here’s why: There’s an ancient rule that goes back to the terribly starting of direct-selling on the internet, taught by the richest, most legendary and well-revered web marketers of all time…
“After you offer your prospects too many decisions, they become confused and are not certain what to try to to next. Confused people never buy anything.”
Huge Mistake #three: Optimizing Your Sales Site for the Search Engines — You’ll see this taught in nearly each “net selling” course, manual or eBook out there… “You want to optimize each page of your website for the search engines!” — Of course, this false teaching is accepted as ‘gospel truth’ thus often that most web designers will offer to try to to this for you at no, or little further cost…
What they do not understand is that sure words and phrases should be either re-worded (to make it “keyword made”) or taken out utterly, just to be looked upon highly by the mighty search engines — and this might kill your sales, literally overnight.
Here’s why: When you or a hired internet designer optimize your sales page (i.e. any internet page designed to sell your products and services) to induce a higher listing within the search engines, you’re going to own to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you additional traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to scan why they must order your product?
For years, it’s been taught that you must invariably strive to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your merchandise and services…
Wrong Again! — The reality is that you must never optimize your sales page for the Search Engines. Instead, you ought to create tiny “entry pages” for each keyword connected to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We have a tendency to will show you exactly how to try and do this quickly and simply and find *huge* targeted traffic from the Search Engines – without ever *touching* your sales site!)
Huge Mistake #four: Having a “Graphics-Primarily based” Website — Positive, graphics will actually facilitate us to visualize a specific situation or circumstance, product or service… However did you know that having a graphically-driven website can truly distract your visitor away from your sales message?
When all, your sales message (or “internet copy”) is The #-one most significant factor during a web site that makes money. If your guests are paying a lot of attention to your “professional graphics” than your sales message… you’ve simply lost another sale.
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your website, to the time they decide whether or not to shop for your product, get more data or leave. If you’ve got a graphically-intensive website, your web site can possibly still be loading past your seven-second time limit.
That’s a “customer-killer” in and of itself – but, the 000 reason lies inside the very fact that the larger, brighter and more stunning your graphics are, the additional they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it may mean the difference between obtaining a sale, and losing a customer.
Huge Mistake #five: Planning a Web site with Zero Selling Experience — Most internet designers have no plan how to form cash on the internet, with anything alternative than their style services. It is not their fault – they merely have no or very little promoting and sales experience. After all, they are simply website designers…
But, having your web site designed by someone with Zero net selling expertise is like shopping for a street-car while not an engine… it will not go anywhere, and it’s going to simply waste your time and money!
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