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Archive for February, 2010

Deception is a gigantic crisis for many businesses and in particular Costco returns fraud was rife for a while, so much so that the company decided that they needed to do something about it.

 

To understand how Costco returns fraud occurred, you need to know a little background information about the system. Many large stores, especially department stores and discounters, have contacts with wholesale liquidation sources to take excess goods and returns off their hands. They end up with excess stock for a array of reasons, from lack of demand by consumers, to overpricing and geographical factors. It’s part and parcel of their company, and something which is counter factored into their pricing tactic.

Returns are a somewhat different instance. Costco has a fairly lenient returns policy which means that they will take back unwanted or damaged goods even without a receipt and this is where Costco returns fraud can occur.

Overstocks and returns are sold in bulk at largely reduced prices to wholesale liquidators, the problem is that if the liquidator simply on sells these items, there is nothing to stop the buyer simply going to Costco and returning the merchandise again for a full store credit. It’s a bit of a catch-22 situation, Costco don’t want to modify their returns policy, but they also don’t want to fall victim to this Costco returns fraud which can cost them millions.

In actual fact, when your wholesale supplier sets up a contract to deal in Costco store returns surplus, they have an obligation to remove all markings from the packaging so that this fraud can’t occur. This is additionally identified as label sanitation.

For you as a buyer, this system can make it hard for you to ascertain where the liquidated products have come from, as your wholesale supplier will not be allowed to tell you directly that they are Costco store returns surplus items.

Of course, this can create a lot of work for the wholesale supplier, as removing all labels and debadging brand names which are Costco-specific can take much time, but it is part and parcel of why they are able to buy the items so cheaply in the first place.

For you as a retailer, you can get some great discounted merchandise to on sell if you employ this tactic to source your products. Additionally, even when markings are removed, you can normally still identify goods as being from Costco, which means that your customers will now that they are buying a good high quality product from a reputable store.

If your wholesale supplier has a contract for Costco store returns surplus and deals in products such as electronics, you may discover that there are small markings on the labeling stating that they are salvage items. This doesn’t affect the quality of the item, but simply stops Costco returns fraud from occurring. In this day and age when people are trying to get the best value for money possible, this will be seen as a small point and will not stop them from making a purchase if they find that they are getting a really great deal.

 

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Costco Newsletter Points Out Deals

Are you familiar with the Costco Newsletter which lists all the special offers available during precise times throughout the year? Many people subscribe to this via email and will gladly look through to see where they can be saving money on their shopping. For you as a retailer this can also be a good approach to gauge the sorts of prices that people are willing to pay for items so that you can try and target these same customers.

 

But with Costco supplying such low prices, just how do you contend? The good news is that if you are employing a wholesale supplier, you will be able to source your goods at the same cost prices as other stores, which means that you are all starting on a level playing field.

The other thing to realize is that even although people see products in the Costco newsletter which may be much cheaper than the prices that you can sell for to make a profit, they typically have to buy items in bulk to get these low prices, and many simply cannot afford to do that. So they are willing to make the sacrifice of paying slightly more to make it reasonable for them.

If you do want to take advantage of Costco for your business, then it’s a fantastic idea to source a wholesale supplier that deals in liquidations or closeouts. Big department stores have deals with these companies that allow them to get rid of unnecessary stock to make way for new merchandis lines. The liquidators buy the excess stock at extremely low prices, and then resell it to their wholesale customers.

So for you as a business, you could find that you are able to purchase products at well below wholesale, which means that you may even be able to undersell Costco newsletter prices. Sometimes, stores overstock items because there is not a big enough demand in that geographic area, but if you are selling online or through mail order, you may find that you can get ample customers from other areas as you do not face the same location limits as a physical store.

Another issue which is confronted is the Costco Return Scam. Many people will purchase an item and return it to Costco once it has been used, or they simply no longer want it. Because of such lenient rules to satisfy shoppers the Costco return scam is rampant and most of these products are simply on sold to liquidators for next to nothing. If you are in the business of selling second hand goods, or refurbishing products for resale, you can generate some great profits by purchasing items from your wholesale supplier that have been part of a Costco return scam.

Whichever way you decide to trade, it’s great to know that you can leverage against big brand names while still supplying a great service to your customers. Then maybe the excitement will be all about your specials catalogue arriving in the mail and not just the Costco newsletter!

 

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