Optimise Your Web Before You Launch It
Should I optimise my new website for SEO or is the design more important? This really is the chicken and egg question of the internet age but the company you keep will have a large bearing on the answer.
A graphic designer who specialises in visual design will debate that in a large proportion of cases that the web design is the priority of course. And let’s be honest without that aesthetically pleasing to the eye design a searcher will bounce off your site within a very short space of time or so they lead you to believe. But then that raises an even more challenging question how did they get there in the first place?
The typical web development curve goes along the lines of website gets designed ..website design looks excellent let’s go for it. We need some content ok, Take the text from our existing old site…..website goes live and time passes but no traffic!
And then more time until eventually perhaps many months later the situation is either so bad or the company are having to invest in adwords that finally search engine marketing company gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are on a 6 month search engine marketing campaign to try and get noticed by the search engines.
Is this the best way to launch a website? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by months and sometimes years, and even more frightening results in thousands in lost profit, turnover and ongoing prospect capture.
The search engines don’t care about what the site looks like but with scant regard to optimisation so often this important first exposure when the site first gets indexed is totally wasted, if all the search engines find is a appalingly optimised site with scant regard paid to any SEO requirements or keyword capture.
An additional in reality small investment spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an outstanding return on investment as invariably initial indexing is bound to achieve a far better SERPS position from the outset and even in some cases a page one result straight away.
To find out more about website promotion visit SEO Services Southampton .
























