Uncovering Your Niche Ideas – Part 3
Another site that I would visit to get an idea of exactly what people are looking for on the net is Google Trends.
This site shows the hottest terms used to search the world’s number one search engine over the last 24 hours.
This page changes literally every day, and therefore you should not make the mistake of trying to build a website around the number one search term, as the chances are very strong that it will not be number one in a couple of days.
The results on the Google Trends page tend to be heavily influenced by current events and what is popular on the TV and on the internet, so I would not necessarily automatically plump for what you see on the first page.
For example, clicking on the most popular hot trend of the day would show you this result:
This clearly indicates that this particular search term has only become popular in the last few hours!
If, however, you were to click on the ‘more hot trends’ link on the Google Trends homepage, then you would see the top 100 recent searches.
Click on any of the results on this page and you will be shown a very short-term performance chart similar to the one above. This is of little use to you, but try taking any term you are interested in and typing it into the search box at the top of the page as indicated:
