Uncovering Your Niche Ideas – Part 1
If you have no existing web site and no real idea around what you would like to construct a business, then here is a suggestion that may help to clarify your thinking.
Which is going to be easier to promote and sell? Something that is ‘hot’ and that everybody wants, or something that nobody has the least interest in?
The answer is obvious, so if you are starting from a blank sheet of paper, then it clearly makes sense to promote a product or service that everybody wants or needs.
While ‘diamante dog collars’ is clearly a niche topic, a more important question is, how many people are actually searching the internet for such a product?
We can check this very easily using the excellent free keyword research tool at WordTracker:
As you can see, WordTracker in indicating that they cannot find anybody who is actually searching the net for diamante dog collars. Somebody, somewhere has probably searched this term at some point (I just did, for example!), but what this is really telling you is that there is not enough data to post any meaningful results.
What this means is that you should not attempt to build a whole new niche website based business around this particular search term, as you will probably not receive enough targeted visitors to make it financially worthwhile.
You clearly need to look elsewhere for you niche market idea.
If you can brainstorm your own ideas, then that is always going to be the most effective way of coming up with initial niche suggestions. If you do things in this way, you will naturally come up with ideas that appeal to you, and if something is of interest, then it is going to be far easier (and possibly more enjoyable) to build a website around that particular topic.
So, think about your life, and look around you. Do not discount anything at this stage as potential niche, because you will be amazed
at how some online entrepreneurs have managed to build successful niche based sites around seemingly unpromising materials.
Think about what you did yesterday, or what you watched on the TV. How about the stuff in the news and in the papers and magazines? What was the last movie that you watched or the last vacation that you took? What are your hobbies or interests, and how about those of your family (sites that are aimed at youngsters can be hugely successful when they are done right!).
Are there daily tasks that you struggle with, or something where you seem to be uncommonly adept? If so, then why not tell other people about it, and – if it is a problem or a difficulty – tell them how you solved the problem.
The chances are that you are not the only person on the face of planet Earth who has encountered the same difficulty, and, once you start searching the net later, you will be amazed at how many others are searching in the same places for the same information.
Never lose sight of the fact that when people have problems or difficulties, they prefer other people to do their thinking for them! If you can be the one who provides the answers or the solutions, then why not do it?
There really is no way that anybody should find it impossible to come up with a list of twenty or thirty potential niche topics in just a few minutes.
If, however, you do not have a single creative sinew or imaginative gene in your body, there are lots of places you can look at on the net for niche market inspiration.
